House Tipster
Help homeowners find their ideal interior style. Teach readers to become DIY pros. Inspire interior designers, both professional and amateur, by delivering news on the hottest industry trends.
Whether you’re a brand new homeowner, a savvy designer, or anywhere in between, House Tipster has content geared to you. The site’s two main goals are: to create informed, easily-digestible articles to aid homeowners in their efforts to design their ideal home, and to keep those with their fingers on the pulse of interior design and style up to date. From instructional guides to style suggestions, and news coverage to current trends, I strove to create content that is engaging, informative, and approachable.
Lookbooks
Short, sweet, stylish. House Tipster Industry’s lookbooks allow viewers to get an in-depth feel for a space through bold photos and rich descriptions.
Tips, Inspiration, & Beyond.
It can be a challenge to visualize a new style for our home. After seeing the same space day after day, we may only see our home for what it is, not what it could be. That’s where I came in. I focused on giving readers the inspiration and new perspective needed, to help them not just revamp their house, but to breathe new life into their home, sweet home.
Target Brands
Countless popular brands all under one iconic roof. Target’s diverse and expansive product selection, ranging from clothing and electronics, to food and beauty supplies, keeps guests constantly engaged and coming back for more.
Merona, Cloud Island, and Mossimo were the 3 brands that I wrote for. Much of that content creation was focused on informing consumers of upcoming featured product lines and giving detailed product descriptions.
Target
Made For U
Event
On-campus events for students featuring interactive experiences, food, giveaways, and more.
The Made For U Target Union project was a way to show university students just how seamless Target fit into their lives. We wanted to emphasize Target’s array of products and how college students could easily shop for all their needs at their local Target store.
These on-campus unions combined socializing, sharing experiences, and shopping, creating not only a memorable experience for students, but a connection to the brand. These installations featured giveaways, live music, brand sponsored interactive events, and fun ways to share experiences on social media.
Alongside the event, we built and utilized an app that allowed students to quickly view the schedule of events and see when giveaways were being announced. Students also received stylish, branded RFID bracelets to use as a pass to participate in any of the experiences hosted at the unions. These bands acted as tracking devices, allowing us to get a look at who was interacting with what brands and events, and how many times.
Best Buy’s Intel Experience
Best Buy and Intel sought to create a unique in-store experience featured at select locations. The goal was to let guests check out the future of tech, highlighting cutting edge gadgets and experiences, from 3D printing to virtual reality gaming.
Our objective was to establish a fun way to incentivize guests to not only come visit the event and try a handful of the experiences, but to walk away with a story, and a desire to tell, or better yet, show a friend all the cool things Best Buy and Intel were displaying. We created a mobile app that was intertwined with an award system to track when a guest had come to the event and what experiences they had tried.
Tied to the completion of each event, guests earned points that were tallied on the app. After accumulating enough points through completing the various events, they were eligible to claim a reward from a list of items including Intel and Best Buy branded swag, to in store discounts and gift cards. The app utilized a text-to-join system so visitors could quickly and easily begin earning rewards and trying out all the experiences.
Other experiences at the events included:
Interactive games and experiences on Oculus Rift virtual reality headsets, powered by Intel PCs
An augmented reality game where guests drive virtual Mars Rovers on a physical planet landscape
A running 3D printer where guests could design and print their own model robot, using Intel’s touch screen laptop
Several music and sports related experiences, including a virtual basketball free throw challenge and a DJ virtual concert / mixing table
Truvia
Lose the sugar, not the sweetness. Truvia fights to keep your sweets…well, sweet—without sacrificing flavor.
With more and more products releasing, Truvia wanted to spruce up their website. With the launch of Truvia Nectar, a low-calorie honey alternative, truvia.com was updated to showcase everything the company had to offer. Currently, there are over 300 food and beverage recipes available on Truvia’s Recipes page, all featuring various Truvia products. We added integration with all of Truvia’s social feeds, so users could easily see what recipes people around the world were cooking up and talking about.
Brachs Candy Co.
Like dumping stale candy in a dish, sometimes a full refresh is needed. We worked to modernize the classic candy brand with bright colors and a focus on celebrating everything from the every-day to the truly memorable.
Coinciding with a new line of products hitting stores, Brach’s Candy got a massive overhaul to their website. Saying “so long” to stuffy old sweets, brachs.com received an exciting redesign of bold colors and brightness. The site showed off a whole new product lineup as well as the Virtual Taste Test, allowing visitors to ‘virtually sample’ Brach’s new treats. Users could take a tour of the new candies and view a showcase of ingredients, selecting their favorite ridiculous and delicious phrases, creating their own unique description for Brach’s new products. After trying out the Virtual Taste Test, this fun and interactive experience was made even better when visitors could claim a coupon and have a real life taste test of their own.
